A people-centric designer and researcher from the little red dot.

Currently @ Publicis Sapient. Latest update here 😎

E-mail | LinkedIn | Twitter

CV | HB

<aside> 🐣 Hello! I am an engineer-turned-designer, powered by people and problems big or small. My superpower is [connect] - connecting ideas, experiences and people. I drive collaboration to meet real user needs, delivering outcomes over output.

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About Me

Selected Projects

What They Say


"Jodie is an incredible research-oriented designer β€” whip-smart, perceptive and action-oriented. Give her a broad direction and watch her run miles with it. She independently explores new angles during problem diagnosis and insight formation; and better yet, when placed back with a larger team, she expertly switches modes to fully collaborate toward solution formulation. It’s also hard to overstate the value she brings to our workplace culture. During this WFH season, Jodie has introduced important community initiatives for our team to bond...."

β€” Grace C., Publicis Sapient

"...In all, her knowledge, enthusiasm, and inclination to experiment boldly were seen notably in user experience design.... she skilfully suggested and translated facilitation strategies into Miro boards and ensured that every participant's voice was captured and valued by conscientiously documenting their input. I appreciated that Jodie was quick to ask questions, and even faster to raise recommendations to issues including (but not limited to) learning experience design, learning roadmaps, and competency frameworks."

β€” Christopher C., Civil Service College

"Having Jodie onboard with us has made our meetings and brainstorming sessions a lot more efficient and productive through the user-centric design thinking framework initiated by her. If anything, she was the catalyst of the team for constantly generating constructive feedback and ideas we could all bounce off from."

β€” Dahlia H., Kent Ridge Labs

Other Projects

Book Reviews & Summaries